Tobacco giants have long declared war on the vaping industry and are making huge moves to take over the rise of this new enterprise. The most recent and significant example could be seen by the introduction of a new device called a Juul. It’s the very first device to introduce something called salt nicotine. Think of it as a new type of cigarette, possibly less harmful but feels exactly the same.
The introduction of salt nicotine has hit the vaping industry hard, as it consists of many negative effects not seen with freebase nicotine, or liquid nicotine. Acids in salt nicotine help boost the efficiency of its delivery, making ten times easier to get addicted to nicotine.
So who is behind Juul, and how did they manage to rise so quickly, becoming a billion dollar industry in less than two years? Of course, their links to the tobacco giant Philip Morris have not gone unnoticed, and a conspiracy theory of their ties have been brewing.
Philip Morris International have said themselves, they have seen an increase of close to $900 million in revenue for every million people who transition to heating nicotine devices (vapes).
Salt nicotine has helped them play a crucial part in their attempt at dislodging the vaping industries. Reports are coming in where many adolescent non-smokers are getting hooked onto Juul devices. The main objective for vaping was to help users get off traditional cigarettes and slowly control the craving for nicotine.
Unbeknownst to many vapers, Big Tobacco actually owns quite a significant number of e-cigarette companies. Companies like BluCig, SkyCig, Juul, are all owned by tobacco firms. Worried about the drop in tobacco shares, and the disruption of the tobacco industry by the rise of vaping, these giants are taking huge steps in ensuring that they either curb the vaping enterprise or to control it themselves.
For more information on how Bit Tobacco are trying to take control on the vaping industry, please read this article: How The Ingenious Tobacco Industry Controls Its Vaping Rival?